In media we created the target audience for our film, the ideal person that would go watch it, to aim towards in advertising.
We went with the main characters in 'Superbad'
How old are they- 17 and a half
What are they called- Rolliax
How do they dress- Casual, Hoodie and jeans
Where do they live- Anywhere on earth
What do they spend their money on- Games (Quake, COD, Halo), clothes (Hoodie and jeans), movies (Snatch, Kidulthood)
Where do they watch films- DVD, internet, cinema
What kind of music do they like- Pop music (So solid crew), download music
Leisure time- Socialising, facebook
How much TV do they watch- 2-3 hours per day
What is their favorite film- Pulp fiction
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